Chuck Disney Realtor Verrado Realty Buckeye AZ

Targeting Marketing Groups in Real Estate by Chuck Disney

The task of looking for a home to purchase can sometimes be overwhelming. What are the needs and wants of the next home or your first home? The number of bedrooms perhaps, maybe a home office, or large kitchen. Perhaps more storage or just a larger garage is the motivation. Do you want a condo, townhouse, single family home, patio home, or one of the other options? Did you know there are several types of targeted marketing groups for home buyers out there and homes are designed for those needs? Now that I have said it, you are starting to think about which one you are. Let’s review some of the over 11 different targeted marketing groups for home buyers and begin with the basics…

Did you know there are several types of targeted marketing groups for home buyers out there and homes are designed for those needs? Now that I have said it, you are starting to think about which one you are. Let’s review some of the over 11 different targeted marketing groups for home buyers and begin with the basics.

First time home buyer: As it states, this is your first purchase of real estate, it might be a house, but it might not be a house, maybe a condo, townhouse, patio home, or whatever you desire. First time home buyers come in all sizes, shapes, and looks. Meaning that you might be single, maybe married, maybe already with kids, heck, you might be retiring but just never owned a home before. More to say there, but for sake of time, we should quickly review the other marketing groups, which are growing family, move-up, executive, downsizing, active adult, retirement, and others. Whatever your stage of life, the type of home you choose and the location is dependent on the aforementioned targeted marketing group that you are in. Community and amenities might play a role in the decision as well. Some communities have something for everyone.

Buying a home can be a complicated task and it takes an experienced real estate professional to help you along the way. In this new era of information at your fingertips, I bet you think you can do this all on your own, just like buying a stapler online. Not so fast! Most real estate professionals (AKA Realtors) take this job very seriously. After all, it is one of the most important decisions their client will ever make. This takes a large amount of research, expertise, and understanding to make the right decision. Do you buy a previously owned home? Do you purchase a new home? What are the advantages and disadvantages of either? In either case, it is important to have representation from a professional that knows these markets well. After all, there is no cost to the buyer for that representation. Ask a real estate professional to do their job for you.

Ask a real estate professional to do their job for you.

 

Chuck Disney
Realtor at Verrado Realty
Victory at Verrado Resident

Selling Your Home in Today’s Market by Tim Klimek

Selling in today’s market is tougher than the media portrays. The average buyer is savvy and they preview hundreds of homes online before they physically start previewing homes in person.  Therefore, making general renovations to your home will benefit you when you sell. How old is your home? Many of the homes in Verrado are 10+ years old and often dated, by today’s standards. Updating your home will equal dollar $IGNS when you decide to sell, however, you must be careful about trends when renovating. Some of the easiest and more cost-effective ways to accomplish this feat are the following: First, make sure your home is painted a neutral color throughout. Although painting is typically the easiest and only “cosmetic”, today’s buyers want this done. Most people are visual and lack the ability to see past a RED accent wall or that child’s bedroom that’s BLUE or PINK. Go NEUTRAL and lean towards a GRAY color palette or the very trendy GRAY-EIGE which is a subtle mix of GRAY and BEIGE.  Change those dated BLACK and WHITE appliances and be sure not to mix a variety of the like. Buyer’s today want stainless steel appliances. Again, this is another easy fix that will cost you upfront but pay dividends and help you sell your home quicker than the community average.  FLOORING, if your home wasn’t upgraded when you purchased and is showing signs of its age especially if you have 12×12 or even 16×16 tile, strongly consider making this improvement. Buyers nowadays prefer 12×24 tile or the even more popular wood-look tile that is both stylish and durable. Seek the advice from a local Interior Designer to help you choose paint colors and tile that compliment your current cabinets and décor.  This leads me to the next renovation project that will help you sell your home faster, CABINETS. In the world of cabinets there are three options, REFINISH, REFACE or REPLACE. The trend in the marketplace now is the GRAY color palette with white cabinets. This can all be accomplished through a reputable contractor that can professionally paint your cabinets white for updating, it’s a classic look that is timeless. There are several DO-IT-YOURSELF options in the marketplace but I strongly recommend the services of a professional. Buyers can see through any poorly executed DIY project and it could hurt the value instead of help.  Last and certainly not least, LANDSCAPING, make sure the exterior is updated just like the interior. Planting new plants or replacing those that are dead is imperative. Have a landscaper trim the yard and do a major clean up prior to listing your home on the market and taking photos. In addition, add several tons of new rock to make your backyard look like new again. If you implement these easy renovations prior to listing your home, it will give you the very best chance to sell, and sell quickly.

 

By Tim Klimek, Associate Broker at Verrado Realty